The digital age


You are not human anymore. In a world driven by binary, you are just a number. Or maybe you used to be human but then came the real digital age… when brands and marketing teams decided that you need to be analysed as data. 

The social network wanted more of you on their platform so that they can sell you as numbers to the marketeers.

And here is the thing… you agreed. You opted in.

Your life was made bare with every post, every status update, every checkin, every review, every share, every new addition to the list of contacts. You let yourself become data. And then data became big data. The more people who jump in, they bring with them lot more information to be mined and made available for brands for better targeting.

Now it is no more about your experience of having a coffee, a meal or watching a movie. Data is gathered about where you have that coffee or meal, the kind of movies you watch, how often do you go as a couple to watch the movie, which theatre you frequent, what’s your favourite show timing (Mail I received from bookmyshow the other day!)

You travel and google travels with you in the background. The map knows your home address and office address (two destinations frequently traveled).

You look at the information and depending on your digital evolution, you are either amazed or shocked. But hey, it is too late. You opted in every time you pressed “I agree” for any app without reading the fine print.

So there you are… just a number to a digital marketing professional. The professional who probably knows you way better than your spouse or partner.

So all those who crib about privacy should shut up. You got seduced by technology and now it is too late for you to complain about intrusion. Might as well figure out if there is something constructive that can happen, now that the brands and marketeers know you so well. 

And if you don’t like what is happening… do the digital disconnect. Now that would be the toughest thing for you to do. Remember you got seduced?

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