Been a very long time that I have posted anything. Lack of time, too many things that I wanted to write about and a writer’s block… add them all up and that is the excuse… the real excuse.

Hopefully I will get regular again.

So coming to the title of the this post. I am not very good at coining terms but this one is kind of a mix of scavengers and avengers. scavengers for a cause is how I arrived at this term. I think it becomes quite evident as to where I am going with this post and I could stop right here but then, like I was telling someone the other day, very rarely are my posts less than 400 words.

We have become a society of Causvengers. Not because we believe in a cause but because linking up with a cause gives us some mileage and a traction in social media. From an individual to brands to corporates, we are constantly on a search. Is there any cause that we can latch on to… make it go viral.. have it trending.. let the data show how well we did. How many retweets… how many likes… how many shares… Once that is done, hunt for the next one…

This really is a cycle. Some start the trend… some ride the trend and create their own ‘followers’.

The single minded objective is ‘social visibility’. We don’t really bother about the cause once we have moved on… Just like the news channels of today. Arnab Goswami will rant about an issue for a few days or even just a day and then move on. It makes for good TRP.

Create a controversy… and there will always be people taking sides and keep the conversation going.

Often the governments do that. A mindless controversy to keep the attention away from real issues. Start a fire.. sit back and let the media and social media keep stoking the fire…

There will be enough and more causes to latch o n to.. and if there is nothing that quite fits in with what you want.. create your own…

Road rage killing? Road rage will trend for a while. Meat ban in Maharashtra? hell yes! now that should be good enough for a couple of weeks at least… Nothing ever gets achieved beyond a lot of hot air… the life goes on… Internet has not only cut down our attention span, it has also led to this ‘click happy’ activism.

So next time when your fingers are itching to click or tweet or share.. ask yourself why are you doing it…

2 thoughts on “Causvengers

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