I don’t know how many of you have noticed… but most movies that get released are doing reasonably well. Some, of course are huge like Chennai Express (and those who haven’t watched, must see the movie… its worth one look). I don’t think producers are really complaining. All monies are probably getting recovered.
While the conclusion probably would be that the movies are getting promoted better and that the studios have become marketing savvy. I think the reason for success lies somewhere else.
Cut to the 70’s and 80’s… cinema was an escape. Unlike the world today, there was nothing to do other than going out for the movies. Also the bigger factor… as a country we were stuck in a time warp and our lives were mundane and inactive. We had dreams but given the economic inequalities we were unable to fulfill the dreams. The whole socialism angle of Congress meant that we had to make do with what we had.. Cinema became an escape from the depressing world around us… the Impala Cars… shots of stars getting off the aircraft and walking to the terminal… and Vijay (Amitabh Bachchan) brought the angst alive with his portrayals… Movies ran for weeks and weeks.. silver jubilee, golden jubilee… people watched one movie more than once. I remember watching Sholay 5 times!
Cut back to the present – the world has changed. There is lot more to do and avenues of watching a movie are more than one – theater, TV, download, youtube… And it is not just the movie… there is actually lot more one can do with his or her life. We should be happy (or are happy as the last happiness index had suggested). But last one year… things haven’t been good.. have they? The optimism.. happiness… it is all on the surface. There is fear, apprehension and despondency bubbling under the surface. And economical events of past month or so have increased it further.
And that perhaps is the reason why movies are back in fashion over the last one year or maybe a little longer. We are looking for that two hour escape.
Dabang rocks because hell! we don’t mind a cop being on the take as long as he protects the common man (job he is supposed to do). so does Ek Tha Tiger… we all want to be heroes saving our country from all the shit and of course the romance… Even The Avengers was a big grosser here because this country surely needs heroes.
Think about it… in a month when the country has been going through hell… Chennai Express has done over 200 crores (will probably discount the 300 figure). Not very hilarious.. but we laughed in that dark theater for those two hours and forgot about the rising fuel prices, rising prices, corrupt government losing case files, about balancing our budget while the government pushed through its plan which supposedly will help it win election..
So here we are… in our heads we are back in the 70’s & 80’s while the economy is as bankrupt as it was in 1991…