Men matter


So there are these two commercial messages that have caught my eyes n ears.

First one is iciciprulife’s new campaign ‘bande achche hain’. Ok so it’s an insurance ad and all about responsibilities that men are supposed to have. But beautifully done. And in current times when men are getting battered for the ills in the society, it focuses on many things men do and they dont look for acknowledgment. Things they do but are never seen or noticed. One situation in thr commercial – wife shaking her head and picking up stuff that husband has dropped.. Expression is like how many times I have told you! She bends and gets up.. Without realising that their was a drawer open n it would have hit her head but the husband had shut it. Or the situation where instinctively the man always walks on the side of traffic while walking on the road.. I guess for our gender these things come instinctively. Also our manufacturing defects like lack of emotions or doing our own things. But somehow.. Because the defects are visible, they tend to get noticed and we as men dont go ahead and try to show things we do.

The next is the radio spot for Sikka realtor in greater noida.. Ok ok so we all take realty ads with a pinch of salt. But the radio spot is about a guy talking about the sacrifices his dad made so that he could grow and prosper. Poignant and full of emotions that we all can connect with about our dads or we as dads. And sorry Archies and hallmark and all the commercial establishments.. We dont need a father’s day to acknowledge the sacrifices our dads made.. As a dad, it comes naturally…

If you live in Delhi and drive, do catch the radio spot and of course the iciciprulife’s commercial.

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