Reclaim your life


Title courtesy Ogilvy’s campaign for Tata Safari.

Life is not about how many people liked your status on Facebook.

Life is not about how many people shared your link.

Life is not about how many retweeted your tweet.

Life is not about the number of comments or views of your blog.

Life is not about conversing with the brand in the social space. They don’t listen anyways. They are there because supposedly you are the one who is living a connected life and they want to be part of your life.

Life is happening around you while you are walking, driving, in bed or wherever.. on your Facebook, on your twitter, on…

Life is happening around you when you are sitting in a coffee shop with friends but eyes are glued to the 4″ screen.

Are you listening to life? Are you looking at life? Can you smell life? Can you sense life? Nope you can’t because what you really think is life is actually a matrix created by these corporations who want you on their platform so that they can show numbers and get the brands to come and talk to you. For these brands, trending has become an obsession. They think they are in touch with their consumer and it makes everyone happy.

Check out the movie – Trouble with the Curve starring Clint Eastwood and you will know what I am talking about – about hearing life.

Go ahead.. switch off those gadgets and step out. Step out without the pressure to upload where you been and what you been doing… Just step out. The 3 degrees temp on the phone screen. Don’t look at it and shiver. Step out and feel the shiver. Feel your nose go numb and your fingers too…

Join the protest march because you BELIEVE in the cause and not because the Media is covering it. Light that candle with your emotions and not take help from another candle…

It’s time you reclaimed your life… your real life and not the fake one you live on the virtual pages..

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4 thoughts on “Reclaim your life

  1. The 3 degrees temp on the phone screen. Don’t look at it and shiver. Step out and feel the shiver. Feel your nose go numb and your fingers too… <<< Beautiful lines. Way accurate description of our gadget-ty numbness.. !
    Count me in a fan-list 😛

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