Idea stretched too far


So the new airtel campaign is out. Wonder what people think of the new communication. My two pennies worth… I think it is stretched (as the title of the post says). Har ek friend jaroori hota hai was so fresh… had an insight into the users (the youth)… was stemming from the users.

But the new TVC surely lacks an insight unless the insight is “internet hai toh friendship hai” and if it is so… Bleh! as the young generation says. This TVC is all about what airtel internet offers and not what the users want.. I mean sure they want all of that stuff but they are getting that already right? Else the handsets would not have had Facebook button and preloaded social apps.

I think everybody will probably like the song but will they connect with the communication and with the brand… umm I don’t know…

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