So till about six months back, I was a loyal user of Colgate toothpaste. Was using it for years and years and years. And then I switched to Sensodyne because of my sensitive teeth. Had wondered at the time of switch over about the futility of having used Colgate. I mean if Colgate had delivered on all its promises and I was following a proper dental hygiene, I should not have suffered from sensitive teeth.
Now for past week of so Colgate is advertising its toothpaste for sensitive teeth (obviously as a reaction to Sensodyne). My question is… what have you been selling for all these years if there exists a population which now suffers from sensitive teeth?? And do you really want me (a sufferer of sensitive teeth) to try you as a brand again? After leading me to this state! Nope… I surely wont be using Colgate again. Sensodyne is working for me very well and I am not going to risk switching over.
So get rid of all the claims of the past and new claims and tell the consumer why there was a need for you to launch a toothpaste for sensitive teeth? Is it because of Sensodyne? or is it because Pepsodent and Close up and others have eroded your franchise and this is your way of getting back at them?