Wonder what Diesel is trying to achieve. More important… what was the advertising agency thinking?
It is a very pathetic attempt at creating sensation. As a brand, surely Diesel can do it better. Sure it is a very “in your face brand” but this… it is not even that… it is GROSS! This is not even titillation..
Addressing the youth… are we? I guess Diesel and the agency need to learn lot more about Indian youth.
And The Times of India… all ethics and the values of being the leading newspaper of the country… sold for a few lakhs?
I am not conservative in my outlook but this one… it sucks! (not in the way suggested in the ad)