No. 3 – Privacy would be a new luxury


So this is the post I have decided would be the number 3 in my top 5. I had written this post last year and one year down the line I feel it is definitely going to happen. We are living in a world where we have seriously started craving for that private space… as an individual and as a family unit. Of course the majority still is going ahead and making their lives as public as it can get. But technology is truly getting invasive. The other day when I saw the Adroid application of layar which lets me see what a person is tweeting or what is he updating as status message on Facebook through a map on the phone, I was aghast! The application showed where the person was tweeting or updating from.. right down to the building where the person was.. scary. Well.. once the excitement dies down, we would be scurrying to delete, cover up and do anything to get anonymous again. Wont help though because what you put on line.. stays there forever….

And thanks to the help from wordpress, there are very relevant articles at the bottom of the post now….

Luxury products are usually very expensive and affordable by a very few… the reason they are luxury and command a premium.

The way the world is going… soon there will be a new product which is going to be the ultimate luxury. And it is called privacy.

In the age of information explosion (and we ourselves add so much to that), nothing is hidden from anyone who wants to know more about us. If anything, we encourage information to be available about every waking (or sleeping) moment about us.

Facebook, Twitter, Orkut, MySpace, blogs, slideshare…. the list goes on… We are on display… or let me rephrase… we have put ourselves on display. Of course, most of it has been need driven… part of the social need set. But as we are slowly finding out… what goes on the web.. never really disappears. It would probably be there forever… in some form or the other… All the privacy issues that Facebook faced a while back… the furore was not so much about profiles not being deleted… it was about the future… and I will come to that later… The point is that we have taken this social interaction to a level where nothing.. well almost nothing is private… if it is not visible on the homepage or profile, it is visible in a text box of a mobile phone… in chat or e-mail… Nothing is hidden…

While this is what we do… there are organizations that are profiling us… banks, hospitality, mobile service providers, insurance… you name any organization… and they have a profile on their customers. In some cases we feel proud that they have a profile while in other cases it is an irritant…

And I also know that most recruitment consultants, the moment they get a resume, they get on the LinkedIn and all networking sites to check out the candidate! scary huh? people better watch it what they put up on ‘social’ networking sites and how much time they spend over there…

And trust me… while Google Voice is sounding so exciting right now… can you imagine the wealth of information that Google would get about your communication habits?

In one of my earlier posts – “Life in the Blue Nowhere” I had touched upon the fact that the more we are wired, the less is likely to be the privacy we would have… and it is true…

Now this is the case for a common man… celebrities too indulge in giving out very private information about themselves – case in point a little snippet I read about Angelina Jolie badgering Brad Pitt about the burial plot… Geez! And then the celebrities have issues with papparazzi chasing them! If you hang yourself out to dry… how can you complain about people knowing everything about you….

Slowly but surely… we are going to reach a stage when there will be a slew of products which would promise to protect your privacy… And these wont be just of the firewall type… they would be lot more complicated (and expensive) provide ways to erase a whole lot of stuff (stuff which sounded great when it was being posted or put up) from the web. Isolation is going to be packaged and sold (and there would be people who would buy!) and would be sold at exhorbitant prices… We would be craving for isolation… we would be ready to pay top dollar for it…

Letting go of all the gadgets and equipment is going to be tough (there would probably be de-addiction centers for that… for mobile phones there already are…) but we are going to surely try…

We try even now… couple of days away from it all… I know of a friend who had put up a message on facebook that he would not be responding to anything for a week and the comments he got… made for some interesting reading…

I bet there are organizations already working on such products… if anything they are right now feeding this whole “connect” frenzy so that when the time is ripe… there ‘isolation’ product would generate the kind of demand that would surpass the mania that was witnessed for iPhone…

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