Does it really matter?


So yet again media created the hype and then moved on.  The whatshisname ex cop who was the breaking news or the unbreaking news has disappeared from the pages of the newspapers and from the channels. I don’t remember his name and I bet many others also do not remember.

Shiv Sena got some mileage with all  its empty threats and helped MNIK (ever noticed that most of Karan Johar movies get into these short ones so quickly) enough for the producer and the investors to start thinking if they can beat 3 Idiots. Sometimes I wonder if this whole shindig about not letting the movie release was a marketing gimmick… a la Wag the Dog… Media went to town.. Kabir Bedi was pretty much saying the same things across channels. Some wierdo from Shiv Sena was fighting with him with pretty much the same language across channels… And yeah Rahul Gandhi got some great mileage too (I bet he has got some very sharp PR brain managing his perception strategy)

The whole thing about racism and attacks and killing of Indians in Australia and threatening postures by the government… seriously if they really want to protect Indians… how about protecting them first in India itself! there are worse attacks that happen on Indians in India but these attacks are more often than not two column articles on the city page or sensationalized on Aaj Tak or India TV… nobody cares

These stories and many more… they happen and disappear.. catering to the shortening attention span of people who are logged in to digital media – channels, websites, social media networks… Media moves on because we move on. We don’t have the time or the inclination to stop and ponder…

Been reading yet another book by my favorite author Mr Michael Connelly – The Scarecrow.  Jack the lead character who works with LA Times is getting pink slipped because we now consume news as and when it happens.. in real time and correspondents who are expert in uploading the story instantly are the ones who run the newspaper… The depth be damned… its all about getting the two lines in right now… Because that is all that is read. (people actually spend more time reading the status messages on facebook and twitter than reading newspaper)

Wonder how the scenario would be ummm 5 years from now… all the day’s news crammed into character lengths less than 160 characters?

I am now probably old school who likes to read and read in depth and not 160 characters. I don’t want to just read the scroll at the bottom of the screen about whats happening in the world while the images on the screen are something really meaningless… Wonder if there is anyone in the media who wants audience or readers like me? I guess not. Because they are chasing the mindsets that are driven by status messages… videos and downloads…

So nope it doesn’t really matter what me or people like me think. We have stopped being the target audience probably 5 years back…

News and lives of people have just become a snippet to be addressed and archived…

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