It has been a while that I have posted anything. Work pressures and many other pressures. Been meaning to write this one for quite sometime now.
Read this book called “The Broken Window” by an author who is soon turning into one of my favorites – Mr Jeffrey Deavers.
At one level it is a gripping read and at another level, it is an indictment of the new culture that web access has spawned in terms of virtual lives taking over from real lives and more importantly, every little piece of information gets stored deep down in some server and then is mined to build a profile on the individual.
Any organization can build extensive profiles and can have access to the most intimate details basis the purchase that a person makes using a debit/credit card or shopping online or essentially any activity that involves a transaction which is connected and if you read the book, it will send a chill up your spine. You can read more about the book at:
But the reason for this post… almost like a continuation of earlier posts about “Life in Blue Nowhere” and how “Privacy would be a new luxury”… we are reaching a point where everything that we do and a whole lot of that is online can be captured and used to build our profile. And that profile can be used by corporates to target their offerings. It can be used strategically to modify our behaviour. And it can be used for some really dangerous stuff as mentioned in the book.
I have really started wondering if “going off the grid” is a concept whose time has come. The way things are, using a debit card or a credit card may not be very prudent. Can you imagine, you buy a whole lot of stuff and pay through cards (wonder how many have noticed that at the cash counter, while the card gets swiped for transaction, it also gets swiped into the outlet database), the cross tabs of what you have bought can be very informative to a data miner.
Staying endlessly on facebook, twittering and everything else to be socially active on the web would soon lead to people knowing everything about you. Read another book by Mr Deavers and it uses what we say on social networking sites and as comments on various blogs to create a scenario where nothing is private. A person with a little elevated skills of data mining can unearth so many things that it is scary… your fears, your passions, your insecurities… it is all there for everyone to see.
Rambling of course, but I do believe that sanity is required in terms of how we use our conveniences and more important, there needs to be a control on how data mining is used. Till that happens, I am going to figure out ways of slowly dropping off the grid.