“Pfizer Will Give Away Lipitor, Viagra, Other Drugs to Jobless
Linda A. Johnson and Matthew Perrone
May 15, 200″
Just read the above article!
Ok so it might have started as a corporate gimmick (PR would go to town with this one) but the fact is that gesture itself speaks volumes for someone in Pfizer who thought about it and managed to persuade the organization to implement it!
How many organizations have come forward with such an initiative in US? (there might be but we in the world have not heard about them and we sure need to). A great initiative which sends a message out that the organization cares. And these are the consumers who will become loyal to the the corporate brand. They would become the evangelists which every brand aspires for.
It is the organizations themselves who can help the economic turnaround. Raising the level of optimism in a larger social set up would have a positive effect on the environment. Essentially you need to show you care.
Slap on the face of those though who made the people jobless! When company lays off people.. a month or two months salary is given and the person is erased from the organization. What happens to that person… how will he survive… how will his dependents survive.. is absolutely no concern. And by the way I have heard of such things happening in organizations which have won awards for best HR practices! But if only they sat and analysed and figured that only if they let go of profits for a while.. if only they let go of the prices for their stock… if only they took a decision which would help people… Imagine the goodwill and loyality they would generate!! and of course tonnes of PR which would get that stock price rocking again anyways…
The move by Pfizer sure is not purely altruistic one. The mileage would be immense but hey.. if it helps the common man in the long run… I am all for it
Now how many organizations in India can do the same? I bet none! most would be busy padding up their reserves.