So yet another in a series of communication by liquor brands trying hard to connect with the audience by saying something thought-provoking and profond (supposedly). And seriously, do the liquor brands really believe that this surrogate crap will make the people feel that the brand is not about drinking yourself silly, but about a social [...]

The glory and misery of youth

Been thinking of doing this post for a very long time.  A lot of what I type here has come through observation, interacting with youth and lot also through reading, watching movies, commercials, ads… Most of it is all there and I probably wont be adding anything new… it is just my perspective Every time [...]