Idiotic Contraceptive Promotion

It is extremely stupid and downright hilarious. The latest deal on naaptol.com Durex FlavorGreen Apple Condoms Product Code: 950427 Durex FlavorGreen Apple Contents: Durex Flavors 10s pack X 2 with Green Apple 10s pack X 2 Offer Details: Free Pregnancy test Card worth MRP Rs.50/- Price: ` 400 I knew some day condoms would be available to buy [...]

So yet another in a series of communication by liquor brands trying hard to connect with the audience by saying something thought-provoking and profond (supposedly). And seriously, do the liquor brands really believe that this surrogate crap will make the people feel that the brand is not about drinking yourself silly, but about a social [...]

Automobile Communication – It is all so easy and so shallow

So youth is the new consumer for every possible category including the automobiles. All the new compact cars that are being launched are supposedly addressing this new consumer. Toyota Liva TVC had ticked all the boxes as far as communication to the youth is concerned. Of course the communication left many confused – was it [...]

Win two tickets to Formula 1 Airtel Grandprix of India*

So let me also join the brandwagon and offer tickets to F1. It would need you to read all the posts on my blog (proof would be comment on each post). Then write a catch slogan about how good reading my blog was and then buy subscription to my blog and win tickets to F1. [...]

ICICI – most trusted private sector bank… seriously??

So there is an ad in today’s papers. ICICI bank congratulating itself on keeping “Khyal aapka” and being the most trusted Private Sector bank. If you see the ad, it would sound like a great big achievement. Wonder why the management took almost two weeks to announce this fact. Could it be that the agency [...]

Digital Disconnect

Watch the link… says it all… about how we have become slaves to the big thing about digital connect. The ad is about mother but it is really about how we have lost touch with reality. (you can also read one of my older posts – Life in the blue nowhere) http://www.youtube.com/watch?v=HBL8C6N1xSI

Being young is not as easy as it looks

Hell! of course no! and it took Nokia so many years to realize this!! And when they finally did… hmm are they really connecting with the youth with communication full of stereotypes (or the imagery that strategy planner and creative thought is the perfect imagery that will get the youth flocking back to the brand). [...]

Rebirth of LED TVs

Seriously? I know that in this day and age technology changes faster than you can spell out technology but this new campaign for Sony LED TVs makes me wonder.. If my memory serves me well (not that old yet to get Alzheimer’s disease) but LED TVs were launched only couple of years back and now [...]

No getting away

So there is this Docomo campaign on air currently. Various complicated situations and the phone rings. Supposedly funny but seriously… are they trying to lose their customer base? or not get new users? I sure as hell will want to get away from damn connection… specially in some of the situations depicted in the campaign [...]

The glory and misery of youth

Been thinking of doing this post for a very long time.  A lot of what I type here has come through observation, interacting with youth and lot also through reading, watching movies, commercials, ads… Most of it is all there and I probably wont be adding anything new… it is just my perspective Every time [...]