About

Keeping it very simple.  All my posts are a very simple look at life and marketing and advertising and everything else. I am not here to be profound. I dont even want to be called an expert because the day one becomes an expert… loses touch with reality. And reality all around is telling many things… the only question is are we ready to listen?

The posts are just my views… not as a professional who has spent time in the industry and has enough experience but just as a man on the street.

Having shifted to the street (from a perspective viewpoint) I have realised that there are so many things that we are doing wrong.. as corporates, marketers and advertisers… None is connected to reality. Reality exists in research reports, marketing data and balance sheets. Its Scary.

For me, now, the mission is to help the corporates, brands and communication experts to view their business from this perspective. It sure would go a long way for them…

Comments
  1. Hitesh Ashar says:

    So you arite a blog !!! If I look back to times when I first knew you . I was maybe 10 you ? I dont know . But yes this is exactly what someone would have predicted for you. Good job my friend. I am kinda glad to see you have not change in thrity years of life time.

  2. samirdatar says:

    Yep it’s the same old me… And back the someone could have predicted that I would write? Hmmm probably yes.. Thought I could have never done so myself! So how you been Mr. Asher?

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