Hell! of course no! and it took Nokia so many years to realize this!! And when they finally did… hmm are they really connecting with the youth with communication full of stereotypes (or the imagery that strategy planner and creative thought is the perfect imagery that will get the youth flocking back to the brand). The youth have moved on and the brands don’t need to tell them that it is not easy (specially in the tripe way). Have already written about how tough it is to be young so wont get into it.
But brands… specially a brand like Nokia don’t need to be shallow… dig deeper… only then you can connect with the young..
Check the link.. which Nokia thinks will link them with the youth
http://www.afaqs.com/advertising/creative_showcase/index.html?id=30449&media=TV&type=Indian
Check out the link below when Nokia used to rock and was deeply connected with the changing youth and their engagement with their handset
